There are different types of architectural renders used to communicate a project depending on its stage, objective, and presentation strategy. Each type of render highlights specific aspects of the project, from its overall context to the details of interior spaces.
In real estate projects and architectural developments, the most commonly used types are:
Exterior renders
Show the façade, volume, and the project’s relationship with its surroundings.Interior renders
Allow visualization of living spaces, their layout, materials, and atmosphere.Aerial renders
Provide a general view of the project and its placement within the context.Axonometric renders
Represent the project from a technical perspective, helping to understand its organization, layout, and construction logic.Detail renders
Focused on materials, finishes, or specific areas of the project.Amenities renders
Show shared spaces such as pools, gyms, or recreational areas.Commercial renders
Designed specifically for marketing, communication, and sales purposes.
Each type of render contributes different and complementary information.
In a real estate project, different types of architectural renders are combined to build a complete architectural narrative. The selection depends on the type of development, the target audience, and the communication strategy.
It is not about showing everything, but about selecting the views that best represent the value of the project and align with the purpose of each image. Based on that objective, it is also defined which additional audiovisual pieces should be included to create a coherent and effective communication.
An architectural render is not just an isolated image, but part of a communication system. Each image has a function: to show, explain, highlight, or generate interest. When used strategically, different types of renders help build a clear, coherent, and compelling presentation.
Is it necessary to create all types of renders?
No. The selection depends on the project and its communication goals.Which type of render is the most important?
It depends on the project, although exterior and main interior renders are usually key.Can new renders be added later?
Yes. The number and types of renders can be expanded as the project evolves.
Different types of architectural renders allow a project to be communicated from multiple perspectives.
Choosing the right ones is key to achieving a clear, effective presentation aligned with the project’s objectives.
Lucas Zatko, CEO of LZRender